FBM (Fulfilled by Merchant)
You — or your partner — hold the stock, and every order is picked, packed and shipped by the seller side, with full control over fulfilment.
How it works, step by step
- List: products go live on your store, priced to protect margin.
- Customer buys: an order lands on your store.
- Fulfilment: orders are picked, packed and shipped from the stock you hold, with tracking uploaded.
- Aftercare: buyer messages and any delivery issues are handled promptly.
Costs, honestly
Product cost plus shipping and marketplace fees — these come out before net profit. Terms are agreed per client in their agreement. Target ROI 35–40% is a target, not a promise.
Who it suits
Sellers who want control over packing, shipping speed and the unboxing their customer gets — rather than handing fulfilment to a marketplace warehouse.
What you need to start
Stock (or a reliable supplier) and a shipping setup that can dispatch promptly. We run the maths with you before you commit.
FBM vs the other models
FBM is the model for sellers who want to stay in control of fulfilment. Unlike FBA Wholesale or WFS, where a marketplace warehouse stores and ships your stock, with FBM the stock stays with you or your partner — you choose the packaging, the shipping speed and the unboxing your customer gets.
That control comes with responsibility: orders must be picked, packed and shipped promptly, tracking uploaded, and buyer messages answered quickly when a delivery goes wrong. Our VA team handles that daily work — listings, orders, messages and account health — while you or your partner handle the physical stock.
FBM suits sellers who already hold stock, or who have a reliable supplier and a shipping setup that can dispatch promptly. If you would rather not hold stock at all, Ready-to-Ship or Two-Step Dropshipping may fit better — we will say so plainly on your free store audit.
Frequently asked questions
Who is FBM for?
Sellers who want control over packing, shipping speed and the unboxing their customer gets — rather than handing fulfilment to a marketplace warehouse.
What do I need to start?
Stock (or a reliable supplier) and a shipping setup that can dispatch promptly. We run the maths with you before you commit.
What does the first month look like?
First week: audit, plan and setup. Then listings go live and orders are picked, packed and shipped from the stock you hold, with tracking uploaded. By day 30 you get your first report.
What does it cost?
Product cost plus shipping and marketplace fees — these come out before net profit is calculated. Terms are agreed per client in their agreement.
FBM or FBA Wholesale — how do I choose?
If you want to stay in control of fulfilment, FBM. If you want Amazon to store, pick, pack and ship at scale, FBA Wholesale. If you would rather hold no stock at all, Ready-to-Ship or Two-Step may fit better — we will say so plainly on your free store audit.
Not sure yet? Get a free store audit
Findings first, no commitment. Pick a date and time that suits you — 30 minutes, Monday to Sunday, 7:00 AM to 9:00 PM Eastern.